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Pulsic Forms Advisory Board: Magma President, Former VP of Cadence Agree to Act as Pulsic Advisors

Bristol, England – November 15, 2005 – Pulsic Limited, an electronic design automation (EDA) company noted for its shape-based, integrated circuit (IC) physical design solutions for analog, mixed-signal and custom digital designs, today named Roy E. Jewell, president of Magma® Design Automation Inc. (Nasdaq: LAVA), to its newly formed Advisory Board. Peter Harverson, former vice president of Cadence Europe, also has been named to the four-member Pulsic Advisory Board. Additional members will be named shortly.

The board will meet quarterly and is designed to draw on the expertise of senior executives who have diverse backgrounds, from marketing and sales to technical and general business experience.

Notes Ken Roberts, chief executive officer (CEO): “Our goal in forming the advisory board is to bring together a high-level group of advisors with wide-ranging experiences in order to direct and advise us in a variety of ways. We aim to develop an open dialog with our advisors and both Peter and Roy have committed to helping us meet our corporate objectives.”

Roy E. Jewell joined Magma in 2001 as chief operating officer, later assuming the additional role of president. From 1999 to 2001, Jewell served initially as the chief executive officer (CEO) of Clarisay, Inc. a company he co-founded. From 1998 to 1999, Jewell was a member of the executive staff at Avant! Corporation, a provider of software products for integrated circuit designs, now part of Synopsys Inc. From 1992 to 1998, Jewell was president and CEO of Technology Modeling Associates, Inc. Jewell previously served in various marketing positions at TMA, and prior to joining TMA in 1988, he served in various technical and management positions at Texas Instruments.

Peter Harverson has more than 35 years of experience working within the Semiconductor and other related industries. Most recently, he held a number of senior executive roles that spanned Europe, Middle East and Africa (EMEA) at Sun Microsystems, including responsibility for its EMEA corporate accounts programs and services sales. Previously he held positions at Cadence Design Systems, Valid Logic, Dazix Inc., Intel Corporation and Texas Instruments. Currently, he is a partner and member of the board with TenSails LLP in Cambridge, England, chairman of Virtual Business Network Limited and a non executive director of Aspex Semiconductor Limited.

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